AIR NEW ZEALAND CLUEDO ONLINE GAME

Who do you call if you want to kill a perfectly good campaign? Us, apparently. So we were simultaneously flattered and insulted (flatsulted?) by .99's offer to kill off Air New Zealand's much-maligned muppet Rico. The idea was to create an online version of Cluedo, everyone's favourite murder simulation board game. Rico was to be killed by one of his celebrity pals, and it was up to you to play detective and find out whodundidit.

.99 initially approached us to design the look & feel and build the game in Flash. As the project progressed, we were also lucky enough to help them develop the storyline, game mechanics and assist on the video shoot at a mysterious mansion. Air NZ Cluedo hit social media like a lead pipe in the conservatory, with more than 50,000 amateur detectives signing up to try and crack the case, 10,000 of them within the first hour of the site going live.