RugbyPass.com is a new digital rugby channel from the strapping men and ladymen of Coliseum. Beaming live to 23 countries throughout Asia, RugbyPass gives fans access to around 800 games of top-shelf rugby and league, showing live on their TV, phone and retinal implants. Imagine, if you will, a mythical pass that allows you to watch all of the world's rugby... That's right friend. A RugbyPass.
Our role in this beautiful dance is key digital playmaker, with the team counting on us to talk in sporting metaphors, menace the opposition, and barnstorm down the field of play at every opportunity. Our first big win was the user experience we designed, stepping effortlessly across desktop and mobile apps. We then tackled the main retail site, strategic landing pages, and worked in a quality assurance role with their CDN in New York, to ensure the final product was a credit to all involved.
For the launch into Asia, we created an extensive banner campaign across 20 key media sites. We also kicked off an ongoing campaign of optimisation, with our extensive AB testing looking to score more conversions than the AB's.
Our involvement in the project began in early 2015, and continues to grow today as we work alongside CSM to build their user base. From initial design and build, to ongoing strategy, optimisation, conversion, campaigns, landing pages, targeted promotions and power lunches, RugbyPass is a glorious project that we are proud to be a part of.