AJ HACKETT BUNGY
We built excitement through visuals and video, gave more definition to product USP's, created several paths to book, elevated combos and deals, and designed a custom booking process with baked-in upselling for combos, deals and photo & video. We also nailed 2nd tier KPIs such as helping to smooth out busy periods by incentivising advance bookings, and providing better clarity around transport options to free up the call centre.
From Bungy: "Since the launch of the new website, we have seen a massive increase in conversion (an improvement of 19.47%) which has resulted in increased online revenue across all channels.
On a local level, our website is now being used as a benchmark for many businesses to look to for inspiration when creating their own. Many have come to us for guidance and we have now assumed a leadership position in the digital space. The website has been the beginning of a digital transformation and alignment which now flows through to all digital channels."