Zoomy is hands down the easiest way to book a taxi in New Zealand. It's a deceptively simple idea: users are able to order a nearby taxi of their choice then follow its progress in real time, all from the comfort of a smartphone app. The service launched last year in Auckland, Wellington and Christchurch, and Zoomy chose Fracture to carry out the design and build of a fully responsive HTML5 website.
Responsive website design means that layout of Zoomy.co.nz cleverly adjusts to suit any viewing situation, whether it's on a teeny tiny smartphone or ginormous wall-sized screen. Basically it looks great and stays fully functional at any size. The site also ticks other important technical boxes: it's SEO friendly and utilises "event tracking" so Zoomy can get a clear picture of just how users are interacting with the site.